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Waarom is het Lacoste logo een krokodil?

Waarom is het Lacoste logo een krokodil?

Op 19-jarige leeftijd werd hij indoorkampioen van Frankrijk. Vervolgens werd hij lid van de Franse Davis-Cupploeg en moest naar Boston (Verenigde Staten) toe om tegen Australië te spelen. In Bosten had in een etalage een prachtig koffer gezien van krokodillenleer. Zo maakte hij een weddenschap met de captain van het Franse Davis Cup-team. Als René van Australië zou winnen, zou hij de krokodillenleren koffer krijgen. Maar helaas, hij verloor. Een journalist van ‘Boston Globe’ vertelde over de weddenschap en schreef: “Lacoste heeft gisteren weliswaar zijn koffer van krokodillenleer verloren, daartegenover heeft hij wel als een ware alligator gespeeld!”. Vanaf dat moment noemde iedereen hem ‘Le Crocodile’.

Het product van Lacoste

In 1930 zette René Lacoste een punt achter zijn carrière als professionele tennisspeler. Hij kwam in contact met de eigenaar van het grootste textielbedrijf van Frankrijk, André Gillier en samen besloten ze de polo shirt te commercialiseren. In 1933 kwam de allereerste witte Lacoste polo op de markt met een groene krokodil als logo. Dit is uiteraard een verwijzing naar de bijnaam van Rene Lacoste: Le Crocodile

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‘Dragen dure merkkleding maakt succesvoller’

dure merkkleding maakt succesvoller

Voor diegenen die snel meer succes willen bereiken, lijkt de oplossing gevonden door twee gedragswetenschappers van de Universiteit van Tilburg. Het dragen van dure merkkleding maakt je namelijk succesvoller. Het is even sparen om een dure polo te kunnen veroorloven, maar in een later stadium werpt het zijn vruchten af.

Onderzoek
Marijn Meijers en Rob Nelissen deden jarenlang onderzoek naar de invloed van merkkleding op mensen. Bij een van de vele tests collecteerden proefpersonen voor de Hartstichting. De een kreeg een Lacoste-polo aan, de ander moest het doen met een goedkope merkloze polo. Wat bleek: “Aan het einde van de avond hadden degenen met een Lacoste polo meer geld opgehaald dan de mensen zonder die polo”, vertelt Meijers aan de Wereldomroep.”Het was maar 20 cent meer per keer, maar vervolgens hebben we dat uitgerekend en het telde op tot 25 harttransplantaties per jaar”, zegt Meijers.

Merk of merkloos
Hier moet wel bij worden vermeld dat alleen de prestigieuze merken zorgen voor meer succes. Overigens levert merkloze kleding niet direct problemen op: “Een Zeeman polo hoeft niet slecht te zijn, maar je hebt liever niet zichtbaar op je borst dat die polo van de goedkoopste kledingzaak van het land komt”, aldus de wetenschapper.

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Jamie Dornan is red hot—letterlijk!

The Fifty Shades of Grey stud net klaar met lunchen met zijn vrouw Amelia Warner op donderdag in London. Volgens ooggetuigen, de twee genoten samen van lunch ontspannen op Portobello Road, Jamie nam een salade en een Coca Cola.

Dornan was gekleed in een helder rode Lacoste Polo, basic jeans, een paar tennis schoenen en een wayfarer zonnebril.

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Je Lacoste polo succesvol combineren met je colbert

Je Lacoste polo succesvol combineren met je colbert? Ja dat kan zeker! Deze look zien we regelmatig in de showbiz en is nu voor de tijd van het jaar ook heel draagbaar! Een colbert op een Lacoste poloshirt geeft een modische en sportieve look. Of je deze dan draagt op je chino, of op je jeans, in beide gevallen kom je goed voor de dag!

Kies in dit geval voor een uni of wel een effen Lacoste polo. Een uni Lacoste polo laat zich makkelijk combineren met de meeste colberts. Zeker mooie polo kleuren van Lacoste als wit (blanc), lichtblauw (ruisseau) en lichtroze (flamant) zijn altijd goed. Naast de classic fit polo heeft Lacoste tegenwoordig ook een slimfit Lacoste polo (getailleerd en iets langer dan de Lacoste classic fit), mooi voor onder getailleerde colberts. Een ‘all-over-print’ zoals een streep is ook een prima optie maar laat zich iets moeilijker combineren.

Hou het dus simpel, daarmee kom je stijlvol, sportief en dus goed voor de dag! Na de werkdag nog even een bezoek aan het terras? Colbert uit en je bent klaar voor de eerste zonnestralen in je nieuwe Lacoste poloshirt! Cheers!

Het bedrijf Lacoste.

Lacoste (voorheen La Chemise Lacoste) is een Frans kledingbedrijf. Het is in 1933 opgericht door René Lacoste, een beroemde Franse tennisspeler en André Gillier. Lacoste ontwerpt, produceert en verkoopt kleding, schoeisel, parfum en monturen over de hele wereld. Het bedrijf gebruikt als logo een groene krokodil, want dit is een verwijzing naar de bijnaam le Crocodile van René Lacoste.

Het bedrijf wordt nog altijd geleid door de familie Lacoste zelf. Van 1963 tot 2005 stond Bernard Lacoste aan het hoofd van het bedrijf maar sinds 2005 is zijn broer Michel Lacoste president-directeur. Het hoofdkantoor van Lacoste is gevestigd in Parijs

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Lacoste Polo online shop charity event 2016

Lacoste

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][fusion_dropcap color=”” boxed=”yes” boxed_radius=”50%” class=”” id=””]L[/fusion_dropcap]orem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Contrary to popular belief, Lorem Ipsum is not simply random text.

It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source.

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, or non-characteristic words.[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

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2015 Holiday sale Is here

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][fusion_dropcap color=”” boxed=”yes” boxed_radius=”50%” class=”” id=””]L[/fusion_dropcap]orem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Contrary to popular belief, Lorem Ipsum is not simply random text.

It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source.

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, or non-characteristic words.[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

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Good signs when trends change

lacoste tennis

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][fusion_dropcap color=”” boxed=”yes” boxed_radius=”50%” class=”” id=””]L[/fusion_dropcap]orem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Contrary to popular belief, Lorem Ipsum is not simply random text.

It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source.

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, or non-characteristic words.[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

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Why the best brands succeed

lacoste kleuren

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][fusion_dropcap color=”” boxed=”yes” boxed_radius=”50%” class=”” id=””]L[/fusion_dropcap]orem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Contrary to popular belief, Lorem Ipsum is not simply random text.

It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source.

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, or non-characteristic words.[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

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New 2016 Accessories

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][fusion_dropcap color=”” boxed=”yes” boxed_radius=”50%” class=”” id=””]L[/fusion_dropcap]orem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Contrary to popular belief, Lorem Ipsum is not simply random text.

It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source.

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, or non-characteristic words.[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

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Only the best materials

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][fusion_dropcap color=”” boxed=”yes” boxed_radius=”50%” class=”” id=””]L[/fusion_dropcap]orem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. Contrary to popular belief, Lorem Ipsum is not simply random text.

It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source.

There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, or non-characteristic words.[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]